{"id":377,"date":"2016-06-08T13:02:53","date_gmt":"2016-06-08T11:02:53","guid":{"rendered":"https:\/\/ystersup.com\/om-oss\/?lang=en"},"modified":"2020-05-22T19:51:38","modified_gmt":"2020-05-22T17:51:38","slug":"our-story-2","status":"publish","type":"page","link":"https:\/\/ystersup.com\/en\/our-story-2\/","title":{"rendered":"Our story"},"content":{"rendered":"

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Our story<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Every detail of our paddle boards has been optimized for\u00a0Northern conditions.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n

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In 2014 we started designing our own boards since we realized that most paddle boards on the market were not designed for Northern waters. We realized that the boards needed to be capable of cutting through choppy waves and handling side winds with exceptional directional stability.<\/p>\n

After two years of development and many prototypes later we launched Yster in\u00a02016. Yster means frisky and playful in Swedish.<\/p>\n<\/div>\n

\u00a0<\/div>\n
Yster’s founder and CEO Per Vallbo has studied fluid mechanics and holds a master’s degree in engineering design with polymers from Chalmers University of Technology.<\/div>\n<\/div>\n

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Our storyEvery detail of our paddle boards has been optimized for\u00a0Northern conditions.In 2014 we started designing our own boards since we realized that most paddle boards on the market were not designed for Northern waters. We realized that the boards needed to be capable of cutting through choppy waves and handling side winds with exceptional […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yst_prominent_words":[],"class_list":["post-377","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ystersup.com\/en\/wp-json\/wp\/v2\/pages\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ystersup.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ystersup.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ystersup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ystersup.com\/en\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":0,"href":"https:\/\/ystersup.com\/en\/wp-json\/wp\/v2\/pages\/377\/revisions"}],"wp:attachment":[{"href":"https:\/\/ystersup.com\/en\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/ystersup.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}