Anna is a true pioneer within stand-up paddling. She took up paddle boarding in 2010 and founded Cambridge-based SUPer Whale in 2015. She is also a certified SUP Flat Water Instructor accredited by ISA.

Craig discovered paddle boarding in 2010. He is filmmaker, qualified Personal Trainer & Sports Nutritionalist and in recent years has discovered a love for ultra-distance endurance racing, where brute power is no good without strategy, fuelling and meticulous planning and preparation! Craig has raced in the UK endurance series, bagging a podium in the 72km Norfolk Broads Ultra. Craig completed the ultimate endurance race, the 2023 Yukon 1000 – a 1000 mile unsupported race into Alaska.

Ingeborg has been paddling since she was – out of the blue –  gifted a paddle board over 10 years ago. Due to lack of instruction, she became a flat water sup instructor herself. With the Amsterdam canals as a backyard to her houseboat, Ingeborg literally lives on water. Tours through nature are her favorite. Since 5 years she’s guiding multi-day expeditions on Norwegian fjords, where she met Leah Richardson. A dream come true tour in Sweden together led to the new SUPdriven Expeditions where Ingeborg expands her waterways to Swedish nature.

Leah loves exploring – and loves to do that on her SUP.  Rejecting competition, Leah loves to nerd out and zen out with long paddles in both urban and wilderness settings.  Her true meaning of adventure is a remarkable or unexpected journey where you feel outside of your comfort zone at times. You can find often her admiring the underside of bridges or heading out on multi-day unassisted SUP-tours, most often somewhere she hasn’t paddled before. She strives to get more people on the water and shares her passion of SUP through her certified SUP teaching, touring, or with friends.

As a PT, Louise has developed her own training concept yogiWOD. She was introduced to Yster in 2017 and takes her SUP on the water all year round. Apart from her fitness studio, “Lollo” runs the Yster SUP Test Center Badhusviken an hour west of Stockholm.

Martin grew up along the largest river in Australia and spent a lot of time paddling on the river. The endless hours on the river made him a world class athlete. He has participated in two Olympics as an athlete, and four as a coach. He has won three World Championships medals in kayak K1 and K2 and the Swedish Championship in SUP Sprint. He also holds a Bachelor’s Degree in Sports Science.

Living next to the sea, Michael is a true water sports man. When he is not paddling above the water surface, he goes cold water swimming practically every day of the year. Michael is a recognised face at Vedbaek kayak club, 30 mins north of Copenhagen.

Per grew up on a peninsula in the quiet archipelago of southern Sweden. There was not much to do there other than water sports and having practiced windsurfing and kayaking, he bought his first SUP in 2011. After a couple of years on an allround board he decided to put his studies in fluid mechanics and Master’s degree in engineering design with polymers into practice and founded Yster SUP.

Thomas is based in Augsburg in Bavaria. He has been passionate about stand-up paddleboarding since 2015, exploring various lakes and rivers in the Northern Alps and Southern Germany. He has also been a part of the German SUP race scene since 2017.

Uffe is a bit of a board junkie. He started off with a skateboard and moved on to snowboards and windsurfing. In 2010 he bought his first SUP and today he goes on the water on average four times a week – all year round.